Design
At Hydra, we are passionate about shaping the future through design. Boundary-pushing automotive design is the foundation of everything we do at Hydra, and our commitment to style and design informs every stage of vehicle development. The design stage is critical to the future success of a new vehicle. More than just aesthetics, design plays an important role in making an emotional connection with the vehicle. The exterior proportions, form and lines make an immediate impact to the consumer and give visual clues about the performance of the vehicle and even represent the brand.
That emotional connection doesn’t end with the exterior – the vehicle’s interior is also carefully designed to appeal to the senses and inspire a specific mood. Whether it’s the overall vehicle shape or the smallest detail, every aspect of a new model is designed with precision and intentionality.
“Designing a car is more than just hiring a designer to do a sketch. Without addressing the user’s needs and identifying who your customer is and what questions you should be asking, you won’t be able to find the right solution. Design starts with strategy.”
