Hydra Design Labs was tasked by Lordstown Motors with designing an all-new electric pickup truck created specifically for fleet use. Involved from the earliest days of the project – including napkin sketches with the founders of Lordstown Motors – Hydra was responsible for the exterior and interior design, CAD, Class-A surfacing, UI/UX, and CMF design of this revolutionary electric pickup. Following the design and prototyping phases, Hydra followed the project through the start of production including final Class-A surfacing and CMF.
Lordstown Motors
The Mahoning Valley in Ohio is becoming a hotbed for electric vehicle development in the United States and leading the charge in this “Voltage Valley” is Lordstown Motors. Operating from a 6.2 million square foot former General Motors plant, Lordstown Motors plans to produce the industry’s first fully-electric pickup truck designed for fleet use – the Lordstown Endurance.
With over 2.5 million pickups sold in the U.S. each year, there is immense demand for fleet EV trucks. Lordstown Motors will be the first OEM to meet this demand, with production of the fully electric Endurance pickup. Hydra Design Labs helped make history by collaborating with Lordstown Motors for the overall design of the Endurance, including interior and exterior of the vehicle – along with CAD, scale modeling and full-size prototyping.
Our goal with designing the Endurance was to create a rugged platform that could deliver on the demands of fleet-duty pickup. We were able to leverage the layout of the electric drivetrain to explore unique new design solutions.
Project details
Client
Lordstown
Start of Production
September 2022
Provided services
- Design
- CAD
- Class-A Surfacing
- CMF
- UI/UX
- Prototype Build